Public Relations Strategies

We develop PR strategies that amplify our client’s success stories and deepen engagement with their target audiences through a mix of earned, owned and paid media.

Depending on your objectives, audiences and budget, your PR plan may include select strategies such as media engagement, editorial planning, media training, thought leadership or ambassador resources — all chosen to strengthen visibility and drive measurable impact.

Media Relations

We understand how the media works and what they want to cover. We also understand that newsrooms have changed quite a bit over the years. No longer are there dedicated reporters to a particular topic or journalists who remain with one outlet for long periods of time. Thankfully, if our team doesn’t have a relationship, we can quickly identify the appropriate outlets and journalists most likely to have an interest in your story and artfully pitch an angle that will land. 

Reputation Management & Crisis Communications

We know our clients well — so well in fact that we’re on alert at the first hint of trouble. We keep a close eye on your channels and platforms and find opportunities to establish relevance and position you positively. If something negative pops up, we’re on it and deflecting before it has a chance to take root.

We also become the “go-to” firm for new clients referred by an existing client or trusted resource. Our first step in a new relationship is to get to know who clients are and what they are facing. We begin by listening and ascertaining the heart of the issue, identifying any vulnerabilities and how we can help. Within 12 hours, we provide an immediate list of next steps and a working 24-hour plan. From there, we provide daily guidance and direction until the storm has passed. Our crisis PR team provides an array of support depending on the need and severity of the issue, including: 

• Holding statements
• Crisis plan(s)
• Talking points for your team
• Messaging for spokespersons and leadership
• Media training
• A post-mortem analysis and recommendations for future crisis planning

We also prefer and expect to work with your legal counsel in crisis situations.

Case Studies