Strategic creatives and thinkers driving impact through integrated communications
Based in Western North Carolina, Formation PR & Brand is a woman-owned strategic communications firm with decades of integrated communications expertise that bridges public relations and branding. Across North Carolina and beyond, we serve:
- Nonprofits and foundations
- Healthcare systems
- Higher education institutions
- Economic and regional development organizations
Driven by curiosity and motivated by the meaningful work of our clients, we thrive on shared purpose and authentic collaboration — helping changemakers move the world forward. Our approach to collaboration is simple, strong and proven: we listen, create, empower and impact.
Why Formation?
Our relentless commitment to creating through a strategic lens sets the Formation team apart.
Integrated communications strategies ground brands and their narratives. Campaigns utilize data and research. PR and crisis management employ a tactical understanding of our clients and their targeted outcomes.
We base our work on a strategic understanding of you, our client:
1. Trusted Thought Partners
Our clients rely on us for insight to navigate critical moments and strategic decisions. We dig in to understand what’s most important and create effective solutions.
2. An Extended Team
We work alongside our clients to achieve meaningful results . The enduring relationships we’ve built give us the trust and insight to move quickly when it matters most.
3. Aligned for Impact
Like our clients, our team is dedicated to having a positive impact on the world around us. Nothing fills our cups more than knowing we’re doing good work for clients who are doing good.
Formation PR & Brand is proud to be
woman-owned, HUB-certified and a Living
Wage employer.”
Rural Expertise
Connecting with rural audiences requires experience, insight and care.
We understand rural communities, particularly in North and South Carolina — what matters to them, how they communicate and how to inspire action through messaging that truly resonates. This ability to connect meaningfully with rural audiences is a unique strength of Formation PR & Brand.
Our Memberships
